L'Oréal Professionnel® Serie Expert Blondifier Shampoo is enriched with violet brightening pigments, the formula gently cleanses hair whilst neutralising yellow tones. 

• Its formula contains Polyphenols which is found in the acai berry extract.
• Enriched with violet brightening pigments, the formula gently cleanses hair whilst neutralising undesired yellow tones for a cool blonde result.
• Neutralises unwanted yellow tones in hair
• Gentle cleansing Brightening
• Added shine 

How To Use 

Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with Blondifier conditioner or mask 

Ingredients 

Aqua / Water, Sodium Laureth Sulfate, Disodium Cocoamphodiacetate, Glycol Distearate, Glycerin, Citric Acid, Sodium Chloride, Polyquaternium-10, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Salicylic Acid, Carbomer, CI 60730 / Acid Violet 43, Saccharum Officinarum Extract / Sugarcane Extract, Sodium Acetate, 2-Oleamido-1,3-Octadecanediol, Isopropyl Alcohol, Euterpe Oleracea Fruit Extract, Phenoxyethanol, Citrus Limon Peel Extract / Lemon Peel Extract, Pyrus Malus Fruit Extract / Apple Fruit Extract, Camellia Sinensis Leaf Extract, Maltodextrin, Parfum / Fragrance (F.I.L. C222943/1).

Please note that ingredient lists for products can be subject to updates. To ensure it is suitable for your personal use, it's advisable to refer to the ingredient list on the product packaging for the most up-to-date information.