A purple toning shampoo to reduce yellow discolouration and brassiness in blonde, grey hair. Dramatically enhance the glossiness of blondes with Pure Blonde Silver Daily Shampoo by Philip Kingsley.

• Purple toning shampoo formulated for blonde or dull grey hair
• Optical Brighteners and Violet Hues reduce yellow discolouration and brassiness
• Fluoresces under UV light, making hair appear brighter and healthier
• Makes highlights stay fresher for longer between salon visits
• Features a calming and soothing lavender fragrance
• Won't stain hair like other violet shampoos, making it suitable for daily use

Philip Kingsley Pure Blonde Silver Daily Shampoo is formulated with Optical Brighteners and Violet Hues to reduce yellow discolouration and brassiness in blondes and dull greys. This purple toning shampoo reflects under UV light, helping blondes to look brighter, healthier, shinier and glossier. Added Ethylhexylglycerin delivers moisture to the hair. This shampoo is perfect for blondes who struggle to achieve shine, or experience dryness due to regular highlights. Pure Blonde Silver Daily Shampoo will keep blondes looking fresh between salon visits.

How to Use

1. Apply Pure Blonde Silver Shampoo to wet hair.
2. Lather with a gentle kneading of the scalp, then leave for 3 minutes for a more intense effect.
3. Rinse, then follow with Pure Blonde Silver Conditioner for maximum brightness.

Ingredients

Aqua/Water/Eau, Sodium Laureth Sulfate, Lauryl Betaine, PEG-18 Glyceryl Oleate/Cocoate, Sodium Chloride, Sodium Benzoate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Disodium Distyrylbiphenyl Disulfonate, Lavandula Angustifolia (Lavender) Herb Oil, Parfum (Fragrance), Sodium Hydroxide, Citric Acid, Sodium Carbonate, Benzyl Salicylate, Hexyl Cinnamal, Cl 60730 [Ext. Violet 2]