BeautyWorks Australia

Your sanctuary for holistic wellness & beauty

BeautyWorks is the premier destination designed to enhance your beauty experience from the inside out, offering an exceptional range of services that cater to your scalp, hair and overall wellness. With a commitment to holistic beauty, BeautyWorks brings together a luxurious scalp spa, expert hair salon and serene beauty room, providing an oasis of relaxation and rejuvenation tailored just for you.

Shop professional salon haircare and beauty brands across our retail stores in Melbourne and online. Our team of beauty, hair and scalp specialists are here to help you discover your haircare and beauty journey with personalised advice, product and service regimens.

Shop 10, Menzies Place, Ground Floor, 211 La Trobe St, Melbourne VIC 3000 Australia

Our Story

BeautyWorks grew from the vision of Pip and Peter Cohen, who sought to create a unique brand retailer with integrated luxury hair, scalp and beauty services. Drawing on inspiration from leading global beauty, fashion and cosmetic stores and carefully selected brand lines, they crafted a destination where great products with quality offerings are married with genuine connections with a focus on personalized advice.

Their journey, shaped by passion and continuous exploration, culminated in an shopping environment that welcomes both seasoned enthusiasts and newcomers to discover hair, scalp and beauty solutions backed by authentic expertise and professional service. From its inception two years ago, BeautyWorks has become a haven for those wanting an elevated experience, fueled by the commitment to meaningful recommendations and a sincere love for helping customers look and feel their best.

At the core of BeautyWorks lies a dedication to quality, authenticity, and education. Rather than simply stocking shelves with products, the team meticulously selects brands that demonstrate ethical sourcing, cruelty-free testing, and functionally effective using cutting-edge formulations. Ingredient integrity is paramount, with each product chosen for its proven performance and alignment with broader wellness goals. This careful curation ensures that customers, whether shopping online or in-store, find only items that meet BeautyWorks’ high standards for sustainability and innovation.

Complementing this curated selection is a suite of unique services that exemplify BeautyWorks’ hands-on approach to caring for individual needs. The Scalp & Head Spa, for instance, zeroes in on hair, face, scalp and inner health with specialised treatments designed to boost scalp health and revitalize hair growth, while the beauty and salon services encompass everything from restorative facials and therapeutic massages to advanced salon styling and colour techniques.

Customers often praise BeautyWorks’ signature treatments for their standout quality, including targeted scalp therapies and popular hair revitalization packages that offer instant results. A key strength behind these offerings is the team of professionals who continually expand their expertise through training and development, ensuring they remain informed on the newest trends, products, and techniques. This commitment to in-depth knowledge sets BeautyWorks apart from discount retailers, as customers can trust that every therapist or stylist holds both practical experience and a true passion for their craft.

Another central pillar of the BeautyWorks experience is the strong sense of community fostered through a robust loyalty program, its philanthropy and its involvement with ongoing fashion and beauty events. Rather than functioning as a simple points-based system, the membership offers exclusive perks such as early access to new product launches, workshops led by industry experts, promotions, free sampling, specially curated gift packs and special gatherings for like-minded individuals. Here, we can share tips and discover emerging beauty and wellness trends together. The sense of belonging extends beyond transactions, encouraging members to interact, learn, and support one another’s beauty journeys.

Looking to the future, BeautyWorks aims to expand further across Melbourne and Sydney, introducing an even broader range of wellness-oriented products and services that champion the importance of self-care and healthy routines. The brand remains dedicated to maintaining rigorous standards in product testing and ingredient safety, ensuring that every new addition aligns with its founding values. By keeping pace with both global trends and the personal needs of its clients, BeautyWorks stays poised to expand its offerings and locations while still nurturing the core principles that have attracted a loyal following.

Readers eager to learn more can explore our online store or the retail shops and talk to the professional staff. Or, if they know what they want, use the detailed information in our on-line platform and browse the most our brands all year round, 24 hours a day. All purchases, whether in the shop or on-line earn valuable loyalty points that can be used as cash vouchures and obtain excellent discounts even on the most popular brands. Customers will find a warm invitation to engage when browsing our gorgeous looking shops.

BeautyWorks remains steadfast in its commitment to offering a premium experience where authenticity, thorough knowledge, training, and a genuine passion for beauty come together for the customer and their goals.

Join Us – in a real journey of discovery and transformation with beautiful hair, scalp, skin and inner beauty.