Aveda Blonde Revival Purple Toning Shampoo revives the look of salon-fresh blonde color by neutralising brassy yellow tones for an illuminated, beautiful blonde result. Sulfate cleanser-free formula, gently cleanses without stripping hair.

Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**

• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

*From plants, non-petroleum minerals or water. **When compared to Aveda Blue Malva.

How To Use

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner. Toning results can vary.

To achieve the best deposit and neutralising benefits from blonde revival™ purple toning shampoo, we had to balance the cleansing ingredients with the violet-rich mineral pigments. This resulted in a formula with lower lather but superior toning benefits.

Ingredients

Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (Ci 60730)