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Amika

Amika is a professional haircare brand founded in 2007 in Brooklyn, New York, by industry creatives and stylists who wanted to make high-performance, inclusive and joyful haircare that celebrates individuality and self-expression. The name amika means “friend” in Esperanto, reflecting the brand’s ethos of welcoming all hair types, textures and styles with products that feel reliable, fun and effective

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About Amika

Central to its identity is sea buckthorn berry, a nutrient-rich “superfruit” used across its collections to nourish, strengthen and enhance shine, softness and manageability. Amika combines science-driven formulas with clean, sustainably conscious ingredients, delivering solutions for care, repair, texture, volume and styling — all free from sulfates, parabens, phthalates and artificial colours.

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The brand’s vibrant packaging, commitment to cruelty-free practices and broad range have made it a favourite among stylists and consumers worldwide. Amika’s culture champions inclusivity, creativity and community while delivering professional results you can trust

Why We Stock Amika

BeautyWorks stocks Amika because its salon-raised performance, inclusive philosophy and visible results align with our commitment to premium, customer-centric haircare. Amika stands out for delivering professional-grade formulas powered by nutrient-rich ingredients like sea buckthorn that address a wide range of hair concerns — from hydration and damage repair to volume, texture and styling flexibility. Its cruelty-free, sustainably conscious approach supports our focus on ethical and high-performing brands that clients can feel confident recommending. By adding Amika to our portfolio, we offer customers a brand that welcomes all hair types, inspires self-expression and delivers results that make every day a good hair day.

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Why Amika Stands Out

  • Inclusive, all hair types welcome philosophy rooted in professional salon heritage
  • Signature nutrient-rich sea buckthorn berry in every formula
  • Clean, sustainable ingredients free from sulfates, parabens and phthalates
  • Vegan, cruelty-free and recyclable packaging
  • Wide range covering care, repair, styling and texture solutions

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Why Customers Love Amika

  • Visible nourishment and manageability from nutrient-rich formulas
  • Suitable for diverse hair types and concerns
  • Friendly, approachable products with professional performance
  • Ethical beauty choices clients can trust
  • Fun, expressive packaging and brand culture that resonates with users

Best‑Selling Amika Products

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Discover the full Amika range

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