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Color WOW

Color WOW is one of the innovative, performance‑driven haircare brands stocked by Beautyworks. We select brands that deliver real results and align with our commitment to quality, efficacy and modern haircare solutions. Color WOW combines science‑backed formulations with problem‑solving performance to help everyday hair concerns from frizz and dullness to colour care and volume.

Loved by stylists and customers worldwide, the brand brings advanced technology and award‑winning products to our curated range. By offering Color WOW at Beautyworks, we give our customers access to professional‑grade, high‑performance haircare that works for a variety of needs and hair goals.

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About Color WOW

Color WOW is a results‑focused professional haircare brand dedicated to solving tough hair challenges with breakthrough science‑led formulas. Founded with a mission to deliver the “wow” factor, the range addresses common concerns including frizz, colour fade, volume and dullness with products that combine high‑quality ingredients and innovative technology.

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Color WOW has earned widespread acclaim and multiple beauty awards for its problem‑solving products, building a loyal global following among stylists and beauty lovers alike. Color WOW formulations are carefully developed to be free from harsh ingredients that can dull or distort colour, helping to protect vibrancy and promote healthier looking hair. Whether targeting humidity control, colour care or texture enhancement, the brand continues to set new standards in professional haircare.

Why we stock Color WOW

Color WOW brings specialised, performance‑oriented solutions to everyday hair challenges. The brand’s science‑backed approach and commitment to ingredient quality align with our focus on effective, professional haircare that empowers clients to look and feel their best.

Color WOW complements our portfolio by offering targeted solutions for colour protection, frizz control, volume boosting and hair enhancement that deliver visible results. As a brand that resonates with trend‑aware customers and stylists alike, Color WOW deepens our range with products that combine innovation, performance and standout results.

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Why Color WOW Stands Out

  • Innovative, science‑backed formulas developed for real hair concerns
  • Trusted by professional stylists and beauty communities globally
  • Award‑winning products recognised for performance
  • Designed to protect colour and maintain vibrancy
  • Free from sulphates, parabens and harsh colour‑compromising ingredients

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Why customers love Color WOW

  • Delivers salon‑level results at home
  • Targets specific hair concerns like frizz, colour fade and volume
  • Lightweight, high‑performance formulas
  • Suitable for all hair types, including colour‑treated hair
  • Backed by global awards and widespread acclaim

Best‑Selling Color WOW Products

Available in full and travel mini sizes.

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