ELEVEN began in 2011 when Australian hairstylist Joey Scandizzo — a four-time Australian Hairdresser of the Year — and creative partner Andrew O’Toole saw a gap in the market for effective, easy-to-use hair and body care products. The result was a fresh, uncomplicated range designed to do exactly what it says on the bottle — from hydration and volume to repair and frizz control. Since that first Miracle Hair Treatment, the brand has expanded into a globally recognised 40+ product portfolio available in multiple countries worldwide.
ELEVEN Australia’s philosophy centres on performance, simplicity and inclusivity, offering products that pair high-performing ingredients with straightforward names and purpose. Cruelty-free, with many vegan options and recyclable packaging, the range reflects a modern, lifestyle-ready approach to haircare rooted in Australian creativity and salon-inspired expertise.
