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Amika

Amika

72 Products

Introducing Amika

Amika Hair Products, Shampoos & Conditioners

Amika is a haircare brand that does the job. This brand brings salon-level formulas and a splash of bold colour to your bathroom shelf, with one mission in mind: haircare that’s fun to use and good for your strands.

The brand was born in Brooklyn, NYC. It is powered by Sea Buckthorn (a nourishing omega-packed hero), Amika is all about making every day a good hair day, no matter your texture, tone, or type. And at BeautyWorks, you have the full edit.
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Why We’re Obsessed with Amika’s Hair Essentials

All the best things are a balance, and that’s exactly what Amika offers. Playful on the outside, yet seriously powerful on the inside, Amika’s hair products are packed with nourishing ingredients that do the heavy lifting.

Every formula is cruelty-free, made without nasties, and clinically developed to support stronger, softer, and more manageable hair. We’ve handpicked our collection of Amika for the Australian marketplace to deliver, whether you’re chasing next-level volume, long-lasting smoothness, or protection from heat, humidity, or colour fade.

It’s also a dream when paired with other cult favourites, from Kérastase serums to Davines scalp-first formulas.

Must-Have Amika Hair Products for the Dream Routine

For strands that feel as good as they look, start with the Amika shampoo and conditioner duos. Light but luxe, they cleanse, condition, and treat in one go, with no heavy residue and zero drama. 

  • Soften & Strengthen: The fan-favourite Normcore is the perfect daily go-to, while The Kure range helps moisturise any damaged mane.
  • Hydration & Shine: Reduce breakage, lock in hydration and get the sought-after red carpet sheen with the Hydro Rush and Mirrorball selection.
  • Volume & Frizz: Say goodbye to lifeless hair with Amika’s Big Hit line or tame strands that act out in the humidity with their Forget Frizz range.

Along with bringing Amika’s shampoo to Australian shores, we’ve brought the ideal pairing with their oils and serums. Their Superfruit Star line is clinically proven to make hair 7x stronger, twice as smooth, with 86% less breakage. Plus, it’s non-greasy and infused with sea buckthorn for silky-smooth results.

Looking for something different? Our beauty insiders can help find your hair match made in heaven, whether that’s another pick from the Amika haircare lineup or from another range like ELEVEN Australia or Olaplex.

Amika in Australia: Styling Staples You’ll Love

Style without the crunch. Amika’s dry shampoos are cult faves for a reason: lightweight, mark-free, and long-lasting. Their heat protectant serums, shine mists and frizz-fighting sprays belong in every haircare routine, along with the Amika hair straightener.

Amika plays well with curls, rich textures, and even colour-treated strands. All you need is to know what your hair needs, which is what we’re here for.

Feel Good with Amika’s High-Performance Formulas

Everything Amika creates is rooted in inclusivity, creativity, and sustainability. Every Amika hair product is vegan and cruelty-free, every bottle recyclable, and every formula made to meet real hair needs.

And because we know results matter, BeautyWorks only carries brands that work as hard as you do. Alongside Amika, you’ll also find confidence-boosting supplements from Glowwa, smooth stylers from Evo, and all the haircare names you already trust.

Ready to Shop & Glow with the Amika Haicare?

Whether you prefer to wash and go or are a styling devotee, Amika’s hair edit gives your locks some well-deserved TLC.

From their sustainability-driven packaging to their joyful, inclusive ethos, Amika isn’t just haircare, but a celebration of what makes your hair unique.

Explore the range at BeautyWorks or book a complimentary 15-minute consult to get started on haircare that gives back in every way.

Amika FAQs

What ingredients does Amika use, and what are their benefits?

Every Amika haircare formula starts with its not-so-secret weapon: sea buckthorn. Rich in omega-7, antioxidants and over 190 biologically active compounds, it helps to nourish the scalp, smooth split ends, and add that lit-from-within shine your strands have been waiting for.

From there, each formula is carefully crafted with a specific purpose. Think bond-building technology to help repair breakage, plant butters to lock in moisture without the weight, fermented ingredients to boost absorption, and scalp-friendly probiotics for a healthy hair environment. It’s the kind of ingredient mix that makes every Amika hair formula feel both high-performance and gentle enough for everyday use.

Are Amika hair products suitable for all hair types?

Absolutely. One of the reasons Amika’s hair range in Australia has such a fan following? It plays well with everyone and it does what it says it will do.

Whether you’re working with fine, flat hair, coils and curls, or strands that are colour-treated, bleached or heat-stressed, there’s an Amika haircare ritual for you. Their range is cleverly designed to mix and match across different textures and concerns, from frizz control to blonde toning, hydration to repair, so that you can build your routine based on your hair’s needs.

Is Amika haircare sulphate-free, paraben-free and silicone-free?

Yes – mostly. Amika’s hair lineup is proudly sulphate-free, paraben-free, and phthalate-free, so you can feel confident about what you’re lathering up with.

As for silicones? Some Amika hair products use carefully selected silicones to deliver that unmistakable slip and shine. Still, many are silicone-free, including cult favourites like Normcore Shampoo, Hydro Rush, and The Wizard Silicone-Free Detangling Primer. You’ll always find the complete ingredients list available, so you can choose what works for you.

Are Amika hair products vegan and gluten-free?

Amika is proudly cruelty-free and Leaping Bunny certified.

When it comes to vegan credentials, nearly all Amika haircare products are certified vegan, with one exception: the Supernova Moisture + Shine Cream contains a polysorbate derived from animals. That aside, they’re currently working towards becoming 100% vegan.

Some products contain wheat-based ingredients like Hydrolysed Wheat Protein and Wheat Germ Extract, which may not be suitable for anyone with allergies or celiac disease. If that’s you, it’s best to double-check the label or speak with a BeautyWorks staff member for recommendations and advice before use.
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