L'Oréal Professionnel Serie Expert Chroma Crème Purple instantly neutralises all unwanted yellow reflects and intensely nourishes the hair fibre, without weighing it down, for a superior colour correction and care.

Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Colour Labs and Haircare Labs.

Together, they have developed an exclusive technology with professional tailored dyes to neutralise unwanted warm reflects, now in our most caring formula.

It delivers increased homogeneous neutralisation*, thanks to a more even formula deposit, than regular neutralising shampoos, that ensures no colour spots even on porous areas*.

It provides the upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine**.

* Hairdressers' feedback. **Instrumental test.

• Neutralises unwanted yellow tones in hair
• Intensely nourishes the hair fibre
• Brightening
• Added shine
• Superior colour correction 

How To Use 

Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with Blondifier conditioner or mask 

Ingredients 

Aqua / water / eau, sodium laureth sulfate, cocamidopropyl betaine, dimethicone, sodium chloride, parfume / fragrance, citric acid, hexylene glycol, sodium benzoate, sodium hydroxide, amodimethicone, carbomer, ci 60730 / acid violet 43, guar hydroxypropyltrimonium chloride, trideceth-10, glycerin, salicylic acid, glycol distearate, mica, peg-100 stearate, ci 45100 / acidred 52, benzyl salicylate, steareth-6, phenoxyethanol, coco-betaine, trideceth-3, ci 77891 / titanium dioxide, benzyl alcohol, hexyl cinnamal, linalool, alpha-somethyl ionone, anise alcohol, limonene, acetic acid, fumaric acid. c278396/1.

Please note that ingredient lists for our brand's products are regularly updated. To ensure suitability for your personal use, refer to the ingredient list on your product package for the most up-to-date information.