L'Oréal Professionnel's Vitamino Color Shampoo gently cleanses colour-treated hair, allowing colour to last up to 8 weeks*. Coloured hair is 6* times more shiny and appears brighter and more radiant. Hair feels lighter, manageable and soft.​ Formula enriched with resveratrol, a powerful anti-oxydant for a perfect salon coloured hair.
*Instrumental test after application of shampoo & conditioner

At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.

The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.

• Colour lasts longer, for up to 8 weeks.*
• Brightens and enhances radiance
• Softens
• Adds shine
• Hair feels lighter and more manageable

*Instrumental test after application of shampoo & conditioner

How To Use

Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with Vitamino Color Conditioner.

Ingredients

Aqua / water / eau, sodium laureth sulfate, cocamidopropyl betaine, dimethicone, sodium chloride, citric acid, hexylene glycol, sodium benzoate, sodium hydroxide, amodimethicone, carbomer, guar hydroxypropyltrimonium chloride, trideceth-10, glycerin, salicylic acid, glycol distearate, niacinamide, mica, peg-100 stearate, linalool, steareth-6, phenoxyethanol, coco-betaine, trideceth-3, ci 77891 / titanium dioxide, resveratrol, benzyl alcohol, acetic acid, fumaric acid, parfum / fragrance (f.i.l. c261695/1).

Please note that ingredient lists for our brand's products are regularly updated. To ensure it is suitable for your personal use, kindly refer to the ingredient list on your product package for the most up-to-date information.