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Virtue Labs

Virtue hair products combine pure human Keratin with the finest anti-frizz and volume building ingredients to transform the health and appearance of your hair

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Virtue Recovery Damage Repair Serum 50ml — Virtue

Virtue Recovery Damage Repair Serum 50ml

$87.00

Virtue Recovery Damage Repair Serum is a leave-in treatment that instantly repairs and forever protects. This new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest...

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Virtue

Virtue Recovery Damage Repair Serum 50ml

$87.00

Virtue Recovery Damage Repair Serum is a leave-in treatment that instantly repairs and forever protects. This new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest...

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VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) — Virtue

VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply)

$94.00

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This...

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Virtue

VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply)

$94.00

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This...

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Virtue Smooth Discovery Kit — Virtue

Virtue Smooth Discovery Kit

$57.00

Soothe and silken coarse strands with Virtue Smooth Discovery Kit. This frizz-diffusing, humidity-blocking kit seals in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, these products act as powerful in-shower daily...

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Virtue

Virtue Smooth Discovery Kit

$57.00

Soothe and silken coarse strands with Virtue Smooth Discovery Kit. This frizz-diffusing, humidity-blocking kit seals in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, these products act as powerful in-shower daily...

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Virtue Flourish Brow Density Booster 4ml — Virtue

Virtue Flourish Brow Density Booster 4ml

$112.00

A thickening, brow-boosting serum that borrows the best growth-supporting ingredients from our award-winning hair Density Booster, including our patented Alpha Keratin 60ku Clinical® protein, plus stimulating plant-based extracts and high-performing...

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Virtue

Virtue Flourish Brow Density Booster 4ml

$112.00

A thickening, brow-boosting serum that borrows the best growth-supporting ingredients from our award-winning hair Density Booster, including our patented Alpha Keratin 60ku Clinical® protein, plus stimulating plant-based extracts and high-performing...

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Virtue Full Discovery Kit — Virtue

Virtue Full Discovery Kit

$57.00

Add fullness to fine, limp-looking hair with Virtue Full Discovery Kit. This award-winning trio contain formulas that add lustrous volume to the lengths, featuring Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the...

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Virtue Recovery Discovery Kit — Virtue

Virtue Recovery Discovery Kit

$57.00

Tackle damage, dryness, and dulling head on with Virtue®’s most popular, award-winning Recovery Discovery Kit. The Recovery range is clinically proven to strengthen and repair hair. Formulated with our first-of-its-kind Alpha Keratin 60ku®, these...

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Virtue

Virtue Recovery Discovery Kit

$57.00

Tackle damage, dryness, and dulling head on with Virtue®’s most popular, award-winning Recovery Discovery Kit. The Recovery range is clinically proven to strengthen and repair hair. Formulated with our first-of-its-kind Alpha Keratin 60ku®, these...

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Virtue Curl Discovery Kit — Virtue

Virtue Curl Discovery Kit

$57.00

Virtue Curl Discovery Kit helps detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone and sulfate-free formulas. Virtue Alpha Keratin 60ku® works with specially chosen hydrators and...

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Virtue Curl Leave-In Butter 150ml — Virtue

Virtue Curl Leave-In Butter 150ml

$67.00

Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits,...

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Virtue

Virtue Curl Leave-In Butter 150ml

$67.00

Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits,...

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Virtue Smooth Un-Frizz Cream 120ml — Virtue

Virtue Smooth Un-Frizz Cream 120ml

$63.00

Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing...

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Virtue

Virtue Smooth Un-Frizz Cream 120ml

$63.00

Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing...

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Virtue Smooth Shampoo 240ml — Virtue

Virtue Smooth Shampoo 240ml

$60.00

Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough...

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Virtue

Virtue Smooth Shampoo 240ml

$60.00

Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough...

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Virtue Full Shampoo 240ml — Virtue

Virtue Full Shampoo 240ml

$60.00

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically...

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Virtue

Virtue Full Shampoo 240ml

$60.00

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically...

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Virtue Smooth Conditioner 200ml — Virtue

Virtue Smooth Conditioner 200ml

$63.00

Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces...

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Virtue

Virtue Smooth Conditioner 200ml

$63.00

Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces...

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Virtue Split End Serum 50ml — Virtue

Virtue Split End Serum 50ml

$63.00

Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage and split...

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Virtue

Virtue Split End Serum 50ml

$63.00

Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage and split...

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Virtue Healing Oil 50ml — Virtue

Virtue Healing Oil 50ml

$64.00

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and...

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Virtue Recovery Conditioner 200ml — Virtue

Virtue Recovery Conditioner 200ml

$63.00

Virtue® Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin...

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Virtue

Virtue Recovery Conditioner 200ml

$63.00

Virtue® Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin...

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Virtue Refresh Purifying Leave-In Conditioner 150ml — Virtue

Virtue Refresh Purifying Leave-In Conditioner 150ml

$44.00

Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our...

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Virtue

Virtue Refresh Purifying Leave-In Conditioner 150ml

$44.00

Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our...

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