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Virtue Labs

Virtue hair products combine pure human Keratin with the finest anti-frizz and volume building ingredients to transform the health and appearance of your hair

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Virtue Refresh Purifying Leave-In Conditioner 150ml — Virtue

Virtue Refresh Purifying Leave-In Conditioner 150ml

$44.00

Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our...

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Virtue Refresh Purifying Leave-In Conditioner 150ml

$44.00

Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our...

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Virtue Restorative Treatment Mask 150ml — Virtue

Virtue Restorative Treatment Mask 150ml

$100.00

Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin...

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Virtue Restorative Treatment Mask 150ml

$100.00

Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin...

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Virtue Smooth Frizz Block Smoothing Spray 150ml — Virtue

Virtue Smooth Frizz Block Smoothing Spray 150ml

$67.00

A weightless spray that creates an impenetrable veil of protection to block humidity and frizz for up to 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional...

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Virtue Smooth Frizz Block Smoothing Spray 150ml

$67.00

A weightless spray that creates an impenetrable veil of protection to block humidity and frizz for up to 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional...

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Virtue Refresh Topical Scalp Supplement 60ml — Virtue

Virtue Refresh Topical Scalp Supplement 60ml

$83.00

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for...

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Virtue Refresh Topical Scalp Supplement 60ml

$83.00

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for...

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Virtue Refresh Dry Shampoo 128g — Virtue

Virtue Refresh Dry Shampoo 128g

$47.00

Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any...

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Virtue Refresh Dry Shampoo 128g

$47.00

Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any...

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Virtue Full Volumizing Mousse 156g — Virtue

Virtue Full Volumizing Mousse 156g

$57.00

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with...

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Virtue Full Volumizing Mousse 156g

$57.00

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with...

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Virtue Restorative Treatment Mask 50ml — Virtue

Virtue Restorative Treatment Mask 50ml

$47.00

Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin...

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Virtue

Virtue Restorative Treatment Mask 50ml

$47.00

Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin...

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Virtue Refresh Purifying Shampoo 120ml — Virtue

Virtue Refresh Purifying Shampoo 120ml

$42.00

Virtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back...

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Virtue Refresh Purifying Shampoo 120ml

$42.00

Virtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back...

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Virtue Full Volumizing Primer 150ml — Virtue

Virtue Full Volumizing Primer 150ml

$57.00

Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while...

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Virtue Full Volumizing Primer 150ml

$57.00

Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while...

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Virtue Recovery Shampoo 240ml — Virtue

Virtue Recovery Shampoo 240ml

$60.00

Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin...

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Virtue Recovery Shampoo 240ml

$60.00

Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin...

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Virtue Create 6-in-1 Styler 60ml — Virtue

Virtue Create 6-in-1 Styler 60ml

$30.00

Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every...

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Virtue Create 6-in-1 Styler 60ml

$30.00

Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every...

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Virtue Flourish Shampoo for Thinning Hair 240ml — Virtue

Virtue Flourish Shampoo for Thinning Hair 240ml

$63.00

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins,...

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Virtue Flourish Shampoo for Thinning Hair 240ml

$63.00

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins,...

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Virtue Create 6-in-1 Styler 120ml — Virtue

Virtue Create 6-in-1 Styler 120ml

$50.00

Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every...

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Virtue

Virtue Create 6-in-1 Styler 120ml

$50.00

Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every...

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Virtue Flourish MANTA Healthy Hair Brush — Virtue

Virtue Flourish MANTA Healthy Hair Brush

$50.00

Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing...

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Virtue Flourish MANTA Healthy Hair Brush

$50.00

Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing...

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Virtue Create Texturizing Spray 140g — Virtue

Virtue Create Texturizing Spray 140g

$54.00

Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous,...

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Virtue Create Texturizing Spray 140g

$54.00

Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous,...

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Virtue Curl Shampoo 60ml — Virtue

Virtue Curl Shampoo 60ml

$22.00

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for...

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Virtue Curl Shampoo 60ml

$22.00

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for...

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