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Virtue Labs

Virtue hair products combine pure human Keratin with the finest anti-frizz and volume building ingredients to transform the health and appearance of your hair

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Virtue Flourish Mask for Thinning Hair 150ml — Virtue

Virtue Flourish Mask for Thinning Hair 150ml

$100.00

Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while hydrating to leave hair shiny and silky-soft while...

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Virtue

Virtue Flourish Mask for Thinning Hair 150ml

$100.00

Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while hydrating to leave hair shiny and silky-soft while...

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Virtue Exfoliating Scalp Treatment 150ml — Virtue

Virtue Exfoliating Scalp Treatment 150ml

$71.00

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp...

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Virtue Exfoliating Scalp Treatment 150ml

$71.00

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp...

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Virtue Create 6-in-1 Styler Guard Hairspray 165g — Virtue

Virtue Create 6-in-1 Styler Guard Hairspray 165g

$57.00

A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take down thoughtfully architected styles: It holds, strengthens, has breathability, anti-pollution protection,...

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Virtue

Virtue Create 6-in-1 Styler Guard Hairspray 165g

$57.00

A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take down thoughtfully architected styles: It holds, strengthens, has breathability, anti-pollution protection,...

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Virtue Curl Conditioner 200ml — Virtue

Virtue Curl Conditioner 200ml

$63.00

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong...

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Virtue Curl Conditioner 200ml

$63.00

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong...

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Virtue Full Conditioner 200ml — Virtue

Virtue Full Conditioner 200ml

$60.00

Virtue® Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed...

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Virtue Full Conditioner 200ml

$60.00

Virtue® Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed...

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Virtue Flourish Volumizing Styler 120ml — Virtue

Virtue Flourish Volumizing Styler 120ml

$60.00

Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free,...

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Virtue Flourish Volumizing Styler 120ml

$60.00

Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free,...

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Virtue Curl Defining Whip 156g — Virtue

Virtue Curl Defining Whip 156g

$57.00

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin...

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Virtue

Virtue Curl Defining Whip 156g

$57.00

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin...

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Virtue Curl Defining Gel 200ml — Virtue

Virtue Curl Defining Gel 200ml

$57.00

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and...

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Virtue Curl Defining Gel 200ml

$57.00

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and...

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Virtue Curl Shampoo 240ml — Virtue

Virtue Curl Shampoo 240ml

$60.00

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for...

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Virtue Curl Shampoo 240ml

$60.00

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for...

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Virtue Flourish Conditioner for Thinning Hair 200ml — Virtue

Virtue Flourish Conditioner for Thinning Hair 200ml

$67.00

Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner...

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Virtue

Virtue Flourish Conditioner for Thinning Hair 200ml

$67.00

Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner...

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Virtue Flourish Density Booster 120ml — Virtue

Virtue Flourish Density Booster 120ml

$71.00

Meet the only drug-free spray clinically proven to support healthy hair growth. This product is a botanical-based nutrient infusion for the scalp, fueling fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented...

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Virtue

Virtue Flourish Density Booster 120ml

$71.00

Meet the only drug-free spray clinically proven to support healthy hair growth. This product is a botanical-based nutrient infusion for the scalp, fueling fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented...

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Virtue Curl Conditioner 60ml — Virtue

Virtue Curl Conditioner 60ml

$24.00

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong...

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Virtue

Virtue Curl Conditioner 60ml

$24.00

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong...

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Virtue Correct Healing Oil 20ml — Virtue

Virtue Correct Healing Oil 20ml

$38.00

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and...

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Virtue

Virtue Correct Healing Oil 20ml

$38.00

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and...

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