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Virtue Labs

Virtue Labs is all about achieving stronger, healthier hair. Through the power of its exclusive Alpha Keratin 60ku® – a first-of-its-kind, ethically sourced human keratin, the Virtue shampoo range helps restore softness and shine. The Virtue Labs Flourish range is the perfect option for those seeking a gentle yet effective hair growth shampoo. For next-level repair, the Virtue Damage Reverse Serum is a game-changer, targeting split ends and reviving stressed strands. Cruelty free and formulated without harsh ingredients, Virtue Labs seamlessly delivers real results for every hair journey.

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Virtue Flourish Thickening Styling Treatment 120ml — Virtue Labs

Virtue Flourish Thickening Styling Treatment 120ml

$68.90

Virtue Flourish® Thickening Styling Treatment immediately plumps each individual strand for instant thickness and all-day volume that accumulates with each use, creating sustained body and fullness. This daily all-in-one leave-in solution thickens,...

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Virtue Labs

Virtue Flourish Thickening Styling Treatment 120ml

$68.90

Virtue Flourish® Thickening Styling Treatment immediately plumps each individual strand for instant thickness and all-day volume that accumulates with each use, creating sustained body and fullness. This daily all-in-one leave-in solution thickens,...

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Virtue Recovery Damage Repair Serum 50ml — Virtue Labs

Virtue Recovery Damage Repair Serum 50ml

$86.90

Virtue Recovery Damage Repair Serum is a leave-in treatment that instantly repairs and forever protects. This new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest...

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Virtue Labs

Virtue Recovery Damage Repair Serum 50ml

$86.90

Virtue Recovery Damage Repair Serum is a leave-in treatment that instantly repairs and forever protects. This new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest...

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VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) — Virtue Labs

VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply)

$93.90

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This...

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Virtue Labs

VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply)

$93.90

A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This...

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Virtue Smooth Discovery Kit — Virtue Labs

Virtue Smooth Discovery Kit

$56.90

Soothe and silken coarse strands with Virtue Smooth Discovery Kit. This frizz-diffusing, humidity-blocking kit seals in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, these products act as powerful in-shower daily...

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Virtue Labs

Virtue Smooth Discovery Kit

$56.90

Soothe and silken coarse strands with Virtue Smooth Discovery Kit. This frizz-diffusing, humidity-blocking kit seals in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, these products act as powerful in-shower daily...

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Virtue Flourish Brow Density Booster 4ml — Virtue Labs

Virtue Flourish Brow Density Booster 4ml

$110.90

A thickening, brow-boosting serum that borrows the best growth-supporting ingredients from our award-winning hair Density Booster, including our patented Alpha Keratin 60ku Clinical® protein, plus stimulating plant-based extracts and high-performing...

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Virtue Labs

Virtue Flourish Brow Density Booster 4ml

$110.90

A thickening, brow-boosting serum that borrows the best growth-supporting ingredients from our award-winning hair Density Booster, including our patented Alpha Keratin 60ku Clinical® protein, plus stimulating plant-based extracts and high-performing...

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Virtue Full Discovery Kit — Virtue Labs

Virtue Full Discovery Kit

$56.90

Add fullness to fine, limp-looking hair with Virtue Full Discovery Kit. This award-winning trio contain formulas that add lustrous volume to the lengths, featuring Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the...

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Virtue Labs

Virtue Full Discovery Kit

$56.90

Add fullness to fine, limp-looking hair with Virtue Full Discovery Kit. This award-winning trio contain formulas that add lustrous volume to the lengths, featuring Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the...

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Virtue Recovery Discovery Kit — Virtue Labs

Virtue Recovery Discovery Kit

$56.90

Tackle damage, dryness, and dulling head on with Virtue®’s most popular, award-winning Recovery Discovery Kit. The Recovery range is clinically proven to strengthen and repair hair. Formulated with our first-of-its-kind Alpha Keratin 60ku®, these...

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Virtue Labs

Virtue Recovery Discovery Kit

$56.90

Tackle damage, dryness, and dulling head on with Virtue®’s most popular, award-winning Recovery Discovery Kit. The Recovery range is clinically proven to strengthen and repair hair. Formulated with our first-of-its-kind Alpha Keratin 60ku®, these...

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Virtue Curl Discovery Kit — Virtue Labs

Virtue Curl Discovery Kit

$56.90

Virtue Curl Discovery Kit helps detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone and sulfate-free formulas. Virtue Alpha Keratin 60ku® works with specially chosen hydrators and...

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Virtue Labs

Virtue Curl Discovery Kit

$56.90

Virtue Curl Discovery Kit helps detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone and sulfate-free formulas. Virtue Alpha Keratin 60ku® works with specially chosen hydrators and...

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Virtue Curl Leave-In Butter 150ml — Virtue Labs

Virtue Curl Leave-In Butter 150ml

$66.90

Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits,...

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Virtue Labs

Virtue Curl Leave-In Butter 150ml

$66.90

Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits,...

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Virtue Smooth Un-Frizz Cream 120ml — Virtue Labs

Virtue Smooth Un-Frizz Cream 120ml

$62.90

Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing...

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Virtue Labs

Virtue Smooth Un-Frizz Cream 120ml

$62.90

Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing...

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Virtue Smooth Shampoo 240ml — Virtue Labs

Virtue Smooth Shampoo 240ml

$59.90

Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough...

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Virtue Labs

Virtue Smooth Shampoo 240ml

$59.90

Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough...

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Virtue Full Shampoo 240ml — Virtue Labs

Virtue Full Shampoo 240ml

$59.90

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically...

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Virtue Labs

Virtue Full Shampoo 240ml

$59.90

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically...

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Virtue Smooth Conditioner 200ml — Virtue Labs

Virtue Smooth Conditioner 200ml

$62.90

Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces...

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Virtue Labs

Virtue Smooth Conditioner 200ml

$62.90

Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces...

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Virtue Split End Serum 50ml — Virtue Labs

Virtue Split End Serum 50ml

$62.90

Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage and split...

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Virtue Labs

Virtue Split End Serum 50ml

$62.90

Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage and split...

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Virtue Healing Oil 50ml — Virtue Labs

Virtue Healing Oil 50ml

$63.90

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and...

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Virtue Labs

Virtue Healing Oil 50ml

$63.90

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and...

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Virtue Recovery Conditioner 200ml — Virtue Labs

Virtue Recovery Conditioner 200ml

$62.90

Virtue® Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin...

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Virtue Labs

Virtue Recovery Conditioner 200ml

$62.90

Virtue® Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin...

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Virtue Refresh Purifying Leave-In Conditioner 150ml — Virtue Labs

Virtue Refresh Purifying Leave-In Conditioner 150ml

$43.90

Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our...

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Virtue Labs

Virtue Refresh Purifying Leave-In Conditioner 150ml

$43.90

Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our...

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Virtue Restorative Treatment Mask 150ml — Virtue Labs

Virtue Restorative Treatment Mask 150ml

$98.90

Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin...

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Virtue Labs

Virtue Restorative Treatment Mask 150ml

$98.90

Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin...

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Virtue Smooth Frizz Block Smoothing Spray 150ml — Virtue Labs

Virtue Smooth Frizz Block Smoothing Spray 150ml

$66.90

A weightless spray that creates an impenetrable veil of protection to block humidity and frizz for up to 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional...

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Virtue Labs

Virtue Smooth Frizz Block Smoothing Spray 150ml

$66.90

A weightless spray that creates an impenetrable veil of protection to block humidity and frizz for up to 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional...

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Virtue Refresh Topical Scalp Supplement 60ml — Virtue Labs

Virtue Refresh Topical Scalp Supplement 60ml

$82.90

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for...

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Virtue Labs

Virtue Refresh Topical Scalp Supplement 60ml

$82.90

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for...

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Virtue Refresh Dry Shampoo 128g — Virtue Labs

Virtue Refresh Dry Shampoo 128g

$46.90

Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any...

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Virtue Labs

Virtue Refresh Dry Shampoo 128g

$46.90

Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any...

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Virtue Full Volumizing Mousse 156g — Virtue Labs

Virtue Full Volumizing Mousse 156g

$56.90

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with...

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Virtue Labs

Virtue Full Volumizing Mousse 156g

$56.90

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with...

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Virtue Restorative Treatment Mask 50ml — Virtue Labs

Virtue Restorative Treatment Mask 50ml

$46.90

Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin...

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Virtue Labs

Virtue Restorative Treatment Mask 50ml

$46.90

Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin...

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Virtue Refresh Purifying Shampoo 120ml — Virtue Labs

Virtue Refresh Purifying Shampoo 120ml

$41.90

Virtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back...

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Virtue Labs

Virtue Refresh Purifying Shampoo 120ml

$41.90

Virtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back...

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Virtue Full Volumizing Primer 150ml — Virtue Labs

Virtue Full Volumizing Primer 150ml

$56.90

Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while...

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Virtue Labs

Virtue Full Volumizing Primer 150ml

$56.90

Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while...

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Virtue Recovery Shampoo 240ml — Virtue Labs

Virtue Recovery Shampoo 240ml

$59.90

Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin...

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Virtue Labs

Virtue Recovery Shampoo 240ml

$59.90

Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin...

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Virtue Create 6-in-1 Styler 60ml — Virtue Labs

Virtue Create 6-in-1 Styler 60ml

$29.90

Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every...

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Virtue Labs

Virtue Create 6-in-1 Styler 60ml

$29.90

Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every...

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Virtue Flourish Shampoo for Thinning Hair 240ml — Virtue Labs

Virtue Flourish Shampoo for Thinning Hair 240ml

$62.90

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins,...

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Virtue Labs

Virtue Flourish Shampoo for Thinning Hair 240ml

$62.90

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins,...

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Virtue Create 6-in-1 Styler 120ml — Virtue Labs

Virtue Create 6-in-1 Styler 120ml

$49.90

Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every...

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Virtue Labs

Virtue Create 6-in-1 Styler 120ml

$49.90

Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every...

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Virtue Flourish MANTA Healthy Hair Brush — Virtue Labs

Virtue Flourish MANTA Healthy Hair Brush

$49.90

Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing...

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Virtue Labs

Virtue Flourish MANTA Healthy Hair Brush

$49.90

Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing...

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Virtue Create Texturizing Spray 140g — Virtue Labs

Virtue Create Texturizing Spray 140g

$53.90

Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous,...

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Virtue Labs

Virtue Create Texturizing Spray 140g

$53.90

Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous,...

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Virtue Curl Shampoo 60ml — Virtue Labs

Virtue Curl Shampoo 60ml

$21.90

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for...

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Virtue Labs

Virtue Curl Shampoo 60ml

$21.90

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for...

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Virtue Flourish Mask for Thinning Hair 150ml — Virtue Labs

Virtue Flourish Mask for Thinning Hair 150ml

$98.90

Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while hydrating to leave hair shiny and silky-soft while...

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Virtue Labs

Virtue Flourish Mask for Thinning Hair 150ml

$98.90

Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while hydrating to leave hair shiny and silky-soft while...

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Virtue Exfoliating Scalp Treatment 150ml — Virtue Labs

Virtue Exfoliating Scalp Treatment 150ml

$70.90

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp...

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Virtue Labs

Virtue Exfoliating Scalp Treatment 150ml

$70.90

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp...

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Virtue Create 6-in-1 Styler Guard Hairspray 165g — Virtue Labs

Virtue Create 6-in-1 Styler Guard Hairspray 165g

$56.90

A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take down thoughtfully architected styles: It holds, strengthens, has breathability, anti-pollution protection,...

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Virtue Labs

Virtue Create 6-in-1 Styler Guard Hairspray 165g

$56.90

A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take down thoughtfully architected styles: It holds, strengthens, has breathability, anti-pollution protection,...

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Virtue Curl Conditioner 200ml — Virtue Labs

Virtue Curl Conditioner 200ml

$62.90

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong...

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Virtue Labs

Virtue Curl Conditioner 200ml

$62.90

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong...

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Virtue Full Conditioner 200ml — Virtue Labs

Virtue Full Conditioner 200ml

$62.90

Virtue® Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed...

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Virtue Labs

Virtue Full Conditioner 200ml

$62.90

Virtue® Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed...

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Virtue Flourish Volumizing Styler 120ml — Virtue Labs

Virtue Flourish Volumizing Styler 120ml

$59.90

Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free,...

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Virtue Labs

Virtue Flourish Volumizing Styler 120ml

$59.90

Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free,...

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Virtue Curl Defining Whip 156g — Virtue Labs

Virtue Curl Defining Whip 156g

$56.90

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin...

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Virtue Labs

Virtue Curl Defining Whip 156g

$56.90

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin...

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Virtue Curl Defining Gel 200ml — Virtue Labs

Virtue Curl Defining Gel 200ml

$56.90

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and...

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Virtue Labs

Virtue Curl Defining Gel 200ml

$56.90

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and...

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