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BACK SOON
Virtue Labs
Virtue Flourish Shampoo for Thinning Hair 240ml
Keratin boost for healthy scalp and hair$66.90$53.60(Valued at $66.90) -
BACK SOON
Virtue Labs
Virtue Healing Oil 50ml
Hydrating keratin oil for shine and repair$65.90$52.80(Valued at $65.90) -
SALE
Virtue Labs
Virtue Flourish Conditioner for Thinning Hair 200ml
Strengthens fine hair with keratins and probiotics$66.90$53.60(Valued at $66.90) -
SALE
Virtue Labs
Virtue Correct Healing Oil 20ml
Hydrating repair oil with Alpha Keratin and pure oils$37.90$30.40(Valued at $37.90) -
SALE
Virtue Labs
Virtue Recovery Shampoo 240ml
Alpha Keratin repair for soft hair$62.90$50.40(Valued at $62.90) -
SALE
Virtue Labs
Virtue Curl Defining Whip 156g
Hydrating curl cream with keratin repair$68.90$55.20(Valued at $68.90) -
SALE
Virtue Labs
Virtue Flourish Density Booster 120ml
Botanical scalp nutrient for hair growth$73.90$59.20(Valued at $73.90) -
SALE
Virtue Labs
Virtue Flourish Volumizing Styler 120ml
Keratin volumizer for fine hair$59.90$48.00(Valued at $59.90) -
SALE
Virtue Labs
Virtue Refresh Purifying Leave-In Conditioner 150ml (2025)
Nourishing detangling mist with keratin protection$48.90$24.45(Valued at $48.90) -
SALE
Virtue Labs
Virtue Full Discovery Kit
Volumising trio with thickening protein$58.90$47.20(Valued at $58.90) -
SALE
Virtue Labs
Virtue Recovery Conditioner 200ml
Human keratin repair for soft shiny hair$62.90$50.40(Valued at $62.90) -
SALE
Virtue Labs
Virtue Refresh Purifying Shampoo 120ml (2025)
Deep cleansing detox with keratin and charcoal$41.90$20.95(Valued at $41.90) -
SALE
Virtue Labs
Virtue Full Shampoo 240ml
Lightweight volumising shampoo with keratin repair$62.90$50.40(Valued at $62.90) -
SALE
Virtue Labs
Virtue Repair & Strengthen Kit
Keratin repair kit for damaged hair$58.90$47.20(Valued at $58.90) -
SALE
Virtue Labs
Virtue Create 6-in-1 Styler 60ml (2025)
Keratin repair styling cream for shine$33.90$16.95(Valued at $33.90) -
SALE
Virtue Labs
Virtue Curl Defining Gel 200ml
Curl-defining gel with keratin repair$56.90$45.60(Valued at $56.90) -
SALE
Virtue Labs
Virtue Curl Shampoo 240ml
Alpha Keratin curl repair and frizz control$62.90$50.40(Valued at $62.90) -
SALE
Virtue Labs
Virtue Full Volumizing Mousse 156g
Volumizing mousse with Alpha Keratin repair$58.90$47.20(Valued at $58.90) -
SALE
Virtue Labs
Virtue Restorative Treatment Mask 150ml
Hydrating repair mask with Alpha Keratin$104.90$84.00(Valued at $104.90) -
SALE
Virtue Labs
Virtue Smooth Shampoo 240ml
Alpha Keratin 60ku® frizz control shampoo$62.90$50.40(Valued at $62.90) -
SALE
Virtue Labs
Virtue Exfoliating Scalp Treatment 150ml (2025)
Scalp detox and residue-free conditioning$75.90$38.00(Valued at $75.90) -
SALE
Virtue Labs
Virtue Flourish Thickening Styling Treatment 120ml
Thickens fine hair with volume and heat defence$68.90$55.20(Valued at $68.90) -
SALE
Virtue Labs
Virtue Refresh Dry Shampoo 128g
Lightweight oil absorber with scalp benefits$54.90$40.80(Valued at $54.90) -
SALE
Virtue Labs
Virtue Smooth Discovery Kit
Alpha Keratin 60ku® frizz control kit$58.90$47.20(Valued at $58.90) -
BACK SOON
Virtue Labs
Virtue Smooth Un-Frizz Cream 120ml
Frizz control with Alpha Keratin 60ku protein$64.90$52.00(Valued at $64.90) -
SALE
Virtue Labs
Virtue Curl Conditioner 200ml
Nourishing curl repair with keratin protein$62.90$50.40(Valued at $62.90) -
BACK SOON
Virtue Labs
Virtue Flourish MANTA Healthy Hair Brush
Gentle scalp massage with flexible bristles$52.90$42.40(Valued at $52.90) -
SALE
Virtue Labs
Virtue Recovery Damage Repair Serum 50ml
Damage repair serum with Alpha Keratin 60ku®$88.90$71.20(Valued at $88.90) -
SALE
Virtue Labs
Virtue Full Conditioner 200ml
Volumising keratin conditioner for fine hair$62.90$50.40(Valued at $62.90) -
SALE
Virtue Labs
Virtue Full Volumizing Primer 150ml
Volumizing primer with keratin protein boost$58.90$47.20(Valued at $58.90) -
SALE
Virtue Labs
Virtue Overnight Scalp & Hair Elixir​ 50ml
Scalp barrier repair with keratin serum$89.90$72.00(Valued at $89.90) -
SALE
Virtue Labs
Virtue Smooth Frizz Block Smoothing Spray 150ml
Humidity-blocking frizz defence spray$68.90$55.20(Valued at $68.90) -
SALE
Virtue Labs
Virtue Curl Conditioner 60ml
Hydrating curl repair with Alpha Keratin 60ku$25.90$20.80(Valued at $25.90) -
SALE
Virtue Labs
Virtue Curl Shampoo 60ml
Alpha Keratin curl repair shampoo$23.90$19.20(Valued at $23.90) -
SALE
Virtue Labs
Virtue Flourish Brow Density Booster 4ml
Keratin serum for fuller brows$113.90$91.20(Valued at $113.90) -
SALE
Virtue Labs
Virtue Flourish Mask for Thinning Hair 150ml
Hydrating weightless mask for healthy hair growth$104.90$84.00(Valued at $104.90) -
SALE
Virtue Labs
Virtue Refresh Topical Scalp Supplement 60ml (2025)
Potent scalp serum with peptides prebiotics$84.90$42.45(Valued at $84.90) -
SALE
Virtue Labs
Virtue Smooth Conditioner 200ml
Frizz control with Alpha Keratin smoothing$62.90$50.40(Valued at $62.90) -
SALE
Virtue Labs
Virtue Strength & Shield Leave In Conditioner 150ml
Strengthening heat protection leave-in conditioner$54.90$44.00(Valued at $54.90)
Introducing Virtue Labs
Virtue Labs is all about achieving stronger, healthier hair. Through the power of its exclusive Alpha Keratin 60ku®, a first-of-its-kind, ethically sourced human keratin, the Virtue shampoo range helps restore softness and shine. The Virtue Labs Flourish range is the perfect option for those seeking a gentle yet effective hair growth shampoo. For next-level repair, the Virtue Damage Reverse Serum is a game-changer, targeting split ends and reviving stressed strands. Cruelty free and formulated without harsh ingredients, Virtue Labs seamlessly delivers real results for every hair journey.