null
×
×
×
"/>

Review your cart

Your cart is empty

VIP Offer | Double Loyalty Points with every order

Virtue Labs

Virtue Labs

Virtue hair products combine pure human Keratin with the finest anti-frizz and volume building ingredients to transform the health and appearance of your hair

Virtue

Virtue Smooth Discovery Kit

$57.00

Soothe and silken coarse strands with Virtue Smooth Discovery Kit. This frizz-diffusing, humidity-blocking kit seals in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, these products act as powerful in-shower daily...

Add to Wish list

Virtue

Virtue Full Discovery Kit

$57.00

Add fullness to fine, limp-looking hair with Virtue Full Discovery Kit. This award-winning trio contain formulas that add lustrous volume to the lengths, featuring Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the...

Add to Wish list

Virtue

Virtue Recovery Discovery Kit

$57.00

Tackle damage, dryness, and dulling head on with Virtue®’s most popular, award-winning Recovery Discovery Kit.  The Recovery range is clinically proven to strengthen and repair hair. Formulated with our first-of-its-kind Alpha Keratin 60ku®, these...

Add to Wish list

Virtue

Virtue Curl Discovery Kit

$57.00

Virtue Curl Discovery Kit helps detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone and sulfate-free formulas. Virtue Alpha Keratin 60ku® works with specially chosen hydrators and...

Add to Wish list

Virtue

Virtue Smooth Shampoo 240ml

$60.00

Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough...

Add to Wish list

Virtue

Virtue Full Shampoo 240ml

$60.00

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically...

Add to Wish list

Virtue

Virtue Smooth Conditioner 200ml

$63.00

Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces...

Add to Wish list

Virtue

Virtue Split End Serum 50ml

$63.00

Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage and split...

Add to Wish list

Virtue

Virtue Healing Oil 50ml

$64.00

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and...

Add to Wish list